{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While most high-end brand names drive exposure with social media sites advertising, celeb partnerships and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major products haven't altered a lot in years; it does not have TikTok, and doesn't provide stars cost-f